How Much Does a Professional Video Cost in Orlando? (A 2026 Pricing Guide for Florida Businesses)5/11/2026  It's the first question almost every business asks and it's genuinely hard to answer without context. Professional video production costs in Central Florida can range from a few hundred dollars for simple social content to well over six figures for broadcast commercial campaigns.
The reason pricing is so hard to find online is simple: video is a custom service. Every project is different. Different scope, crew size, locations, equipment, and post-production needs. At Seltzer Films, we believe in transparent conversations about budget from the very start, so here's a real-world breakdown of what professional video typically costs and what drives those numbers. What Affects the Cost of a Professional Video? Before diving into ranges, here are the factors that move the needle most: Pre-production complexity: Does your project need a script? A storyboard? Location scouting? Casting? More pre-production = more investment upfront, but also a better final product. Crew size: A one-person crew costs very differently than a full team with a director, cinematographer, sound engineer, and production assistants. Complex shoots need more people. Shoot days: Every additional day of filming adds crew, equipment, and location costs. Location: Shooting in a controlled studio environment is different from a multi-site shoot with travel, permits, and logistics coordination. Drone/aerial footage: FAA-licensed drone operations add visual impact, but require specialized equipment and a licensed operator. At Seltzer Films, we're FAA Part 107 certified and insured, so this can be integrated into production rather than outsourced. Post-production scope: Basic editing is one thing. Professional color grading, sound mixing, licensed music, motion graphics, 2D animation, VFX, and green screen compositing are another level entirely and they're often what separates a good video from a great one. Professional Video Cost by Type Social Media & Short-Form Content Typical range: $500 – $3,000 Short videos for Instagram, TikTok, LinkedIn, or YouTube Shorts don't require large crews, but they do benefit from professional shooting and editing to stand out in crowded feeds. A polished 30–60 second clip that actually represents your brand well is worth the investment. Corporate Interview & Testimonial Videos Typical range: $1,500 – $6,000 A clean, well-lit interview with professional audio and editing does a lot of heavy lifting on your website, in your sales process, and across email campaigns. These are workhorses of content marketing when done right. Seltzer Films has produced interview and testimonial content for clients across industries including healthcare, real estate, corporate and food services. Event Coverage Typical range: $1,500 – $10,000+ Event video ranges from a highlights reel to multi-camera full session recordings. Key variables include the size of the event, number of crew and cameras, and whether you need same-day or rush delivery. Brand & Company Overview Videos Typical range: $5,000 – $25,000 Your brand film is the video that introduces you to the world on your homepage, in a pitch deck, at a trade show. It should be scripted, strategically produced, and polished enough to make an impression. This is where pre-production investment pays off significantly: the better the concept and script going in, the stronger the result coming out. Commercial & Broadcast Advertising Typical range: $15,000 – $75,000+ Broadcast-quality commercials require broadcast-quality production. Seltzer Films has produced commercial content for brands running on TV, streaming platforms, and digital ad campaigns. At this level, you're investing in coordinated crew, specialized equipment, professional talent, location management, and a full post-production pipeline including sound design and color. Documentary & Long-Form Content Typical range: $10,000 – $50,000+ Documentaries and branded long-form content are story-first productions. They typically require multiple shoot days, interview subjects across locations, and significant editorial work in post. Seltzer Films brings documentary-level storytelling sensibility to branded content that feels authentic rather than like an ad. Training, Medical & Explainer Videos Typical range: $2,000 – $15,000 per module Training and explainer videos often require scripting precision, clear visual direction, and sometimes motion graphics or animation to illustrate complex processes. Seltzer Films offers a full suite of post-production capabilities including 2D animation, screen replacement, and motion graphics that make these videos genuinely useful rather than just watchable. VFX & Post-Production Services Typical range: $500 – $20,000+ depending on scope Seltzer Films also offers standalone post-production services: digital compositing, VFX, green screen keying, 2D/3D camera tracking, particle and fire effects, rotoscoping, logo animation, and lower thirds. If you have footage that needs work or a project that needs visual effects your current vendor can't deliver we can step in for post alone. What's Included in a Seltzer Films Quote? When you work with Seltzer Films, quotes are itemized and transparent. Here's what we typically break out: Pre-Production
Production
Post-Production
How to Set a Smart Video Budget
Ready to Talk Numbers? At Seltzer Films, we give you a transparent, itemized estimate based on your actual project. No guesswork, no surprise invoices. Request a Free Quote from Seltzer Films →
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